We Sell Our Clients What They Really Want: Peace of Mind
The legendary Zig Ziglar said, “Everybody wants the same things – to be happy, to be healthy, to be at least reasonably prosperous, and to be secure. They want friends, peace of mind, good family relationships, and hope that tomorrow is going to be even better than today.” As an elevator service professional this is what you sell: peace of mind.
When going to see clients, you would want them to feel
as if their Southern Elevator technician would respond to any issue or
situation with the following: “I got this!” “Don’t worry, it’s under control!”
It is difficult to understand the true monetary value of
these statements. But when a client can rely on their elevator service company
to take care of “it” without having to remind them about “it,” there is an
invaluable emotion that comes along with the service provided: Trust.
There is a tendency amongst elevator folks, to read work orders and put thick, black lines boxing around the project. If engaged to repair a door, a door is repaired. If engaged to provide E&L, this is provided. The focus is solely on the task, when, in fact, our overall product is Peace of Mind.
What is Peace of Mind?
So, what is it, and more importantly, how is it priced?
“Peace of Mind” is different for every client. From a service and value
perspective, it often includes these basic tenets:
Offering a routine maintenance program
Practicing preventive maintenance – letting a client know of preventive steps that can be taken to avoid larger expenses
Promptly addressing inevitable repairs in the most efficient manner
Communicating our value through regularly scheduled meetings with the client.
All of the above,
together, spell “Peace of Mind.” When the client and the firm clearly
communicate what deliverables are achieved, there is no confusion. We stop
wasting their time and increase their trust in us to take care of their
elevators and their peace of mind.
Are you looking for peace of mind when it comes to maintaining your building? Contact Southern Elevator to get the service, and thus the peace of mind, you deserve. Call 336-436-9174 or email us today!